Frequently Asked Questions about the B2B Website Strategy for Lead Generation Virtual Training Course
What is the time commitment for this course?
The course runs for eight weeks, and each week will consist of up to an hour of course material along with module homework. Assume 1-2 hours per week.
I’m in B2B SAAS software, is this course right for me?
SAAS products follow different patterns than B2B complex products and services, so this course isn’t the best fit for SAAS marketers.
I market a complex product or service to consumers, is this course right for me?
This course isn’t the best fit for B2C marketers because it focuses on technical B2B products and services instead of general B2C product and service promotion.
Will this course cover e-commerce?
No, B2B e-commerce is outside the scope of this course. This course is centered around marketing websites intended to generate leads that are closed by sales teams in a complex or consultative sale.
What technology do I need for the course?
You’ll need the free version of Zoom to attend weekly calls, and access to either Microsoft Word or Google Docs.
Will this course teach me how to design or code a website, or the technical aspects of implementing features?
No, this course is geared toward planning and strategy, including features, content, and UX. It assumes that you either A) will be working with an in-house or freelance team to implement the plan, B) will be hiring an agency to implement the work, or C) already have the tools and ability to edit or build a website, but need strategic guidance.
Will this course teach me how to measure traffic, bounce rates, time online, and how to understand my web’s true impact on my business?
Yes. While we keep analytics to the most important metrics and KPIs, we provide benchmarks and instruction on measuring and understanding your current performance, setting goals, and measuring improvement.
Is this course really just content marketing, or a sales pitch?
No, we fully expect most students to implement their plan with their existing team. We built this course as a vehicle to bring our expertise to a larger group of people than we can help with agency services. Our team is available to consider right-fit projects on a case by case basis but there is no pressure and no sales pitch.