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  • Ideal Customer Profile (2)
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  • Industrial Marketing (2)
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  • Kathy Mrozek
  • Kathy Mrozek
  • Kathy Mrozek
  • Trevor Lucking
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B2B Website Strategy for Lead Generation

Available until

Learn how to produce quality B2B website leads, in an 8-week on-demand virtual course.
Kathy Mrozek Kathy Mrozek
%
COMPLETE
$149
Module 3: Articulate Who You Are With Positioning & SEO

Available until

Does your website’s initial view clearly outline what you do and who it’s for, and why prospects should care?
Kathy Mrozek Kathy Mrozek
%
COMPLETE
$49
Module 2: Knowing Your Audience (ICP & Personas)

Available until

Once you’ve defined your needs and goals, whether for a new site, or for improving or redesigning your existing website, you need to figure out who it’s for.
Kathy Mrozek Kathy Mrozek
%
COMPLETE
$49
Module 1: Define the Needs and Goals for Your B2B Website Redesign

Available until

The first step in building a plan for designing or updating a B2B industrial website is to define the specific need and what your goals are.
Kathy Mrozek Kathy Mrozek
%
COMPLETE
$49
Module 4: Guiding Visitors to Critical Actions – Generating MQLs and SQLs on Your Website

Available until

Define how your website fits into your digital marketing strategy and sales strategy.
Kathy Mrozek Kathy Mrozek
%
COMPLETE
$49
Module 5: How to Prioritize Features for a Successful Industrial B2B Marketing Website Redesign

Available until

Get as much clarity as possible right out of the gate. This will help you avoid scope creep and unwelcome surprises later.
Kathy Mrozek Kathy Mrozek
%
COMPLETE
$49
Module 6: Website Content Strategy – Planning Critical Website Content

Available until

Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals. Here, as elsewhere, planning and prioritization are key.
Kathy Mrozek Kathy Mrozek
%
COMPLETE
$49
Module 7: Organizing the Homepage User Experience of Your Industrial Marketing Website

Available until

A user’s experience on your homepage, prompting them to stay engaged and go deeper into the site, is in large part a function of the main navigation and site structure.
Kathy Mrozek Kathy Mrozek
%
COMPLETE
$49
Module 8: Writing a B2B Website Strategic Plan

Available until

Create a brief that you can send to prospective vendors and/or an internal or freelance team that creates clarity on the need and allows you to drive the strategy toward success.
Kathy Mrozek Kathy Mrozek
%
COMPLETE
$49

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