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Ideal Customer Profile (2)
Marketing (2)
ICP (2)
Industrial Marketing (2)
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Kathy Mrozek
Kathy Mrozek
Kathy Mrozek
Trevor Lucking
Windmill Strategy
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B2B Website Strategy for Lead Generation
Available until
Learn how to produce quality B2B website leads, in an 8-week on-demand virtual course.
Kathy Mrozek
%
COMPLETE
$149
Module 3: Articulate Who You Are With Positioning & SEO
Available until
Does your website’s initial view clearly outline what you do and who it’s for, and why prospects should care?
Kathy Mrozek
%
COMPLETE
$49
Module 2: Knowing Your Audience (ICP & Personas)
Available until
Once you’ve defined your needs and goals, whether for a new site, or for improving or redesigning your existing website, you need to figure out who it’s for.
Kathy Mrozek
%
COMPLETE
$49
Module 1: Define the Needs and Goals for Your B2B Website Redesign
Available until
The first step in building a plan for designing or updating a B2B industrial website is to define the specific need and what your goals are.
Kathy Mrozek
%
COMPLETE
$49
Module 4: Guiding Visitors to Critical Actions – Generating MQLs and SQLs on Your Website
Available until
Define how your website fits into your digital marketing strategy and sales strategy.
Kathy Mrozek
%
COMPLETE
$49
Module 5: How to Prioritize Features for a Successful Industrial B2B Marketing Website Redesign
Available until
Get as much clarity as possible right out of the gate. This will help you avoid scope creep and unwelcome surprises later.
Kathy Mrozek
%
COMPLETE
$49
Module 6: Website Content Strategy – Planning Critical Website Content
Available until
Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals. Here, as elsewhere, planning and prioritization are key.
Kathy Mrozek
%
COMPLETE
$49
Module 7: Organizing the Homepage User Experience of Your Industrial Marketing Website
Available until
A user’s experience on your homepage, prompting them to stay engaged and go deeper into the site, is in large part a function of the main navigation and site structure.
Kathy Mrozek
%
COMPLETE
$49
Module 8: Writing a B2B Website Strategic Plan
Available until
Create a brief that you can send to prospective vendors and/or an internal or freelance team that creates clarity on the need and allows you to drive the strategy toward success.
Kathy Mrozek
%
COMPLETE
$49