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Does your website’s initial view clearly outline what you do and who it’s for, and why prospects should care?

Once you’ve defined your needs and goals, whether for a new site, or for improving or redesigning your existing website, you need to figure out who it’s for.

The first step in building a plan for designing or updating a B2B industrial website is to define the specific need and what your goals are.

Define how your website fits into your digital marketing strategy and sales strategy.

Get as much clarity as possible right out of the gate. This will help you avoid scope creep and unwelcome surprises later.

Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals. Here, as elsewhere, planning and prioritization are key.

A user’s experience on your homepage, prompting them to stay engaged and go deeper into the site, is in large part a function of the main navigation and site structure.

Create a brief that you can send to prospective vendors and/or an internal or freelance team that creates clarity on the need and allows you to drive the strategy toward success.