What to Expect in This Course


“Begin with the end in mind” is a useful approach to planning any initiative by working backwards from what you want to achieve. For your website redesign:

  • Identify what’s working and not working currently
  • Understand your current performance/analytics
  • Clearly define objectives and goals for your website

To clearly define objectives and goals for a new website and make the business case for the expenditure, you’ll want to identify what’s currently working and not working. You might know on a gut level, but be sure to take a close look at your analytics so that you really understand the situation. The last thing you want to do is embark upon a website project without clarity on why it’s needed.

This course will walk you through those crucial first steps in building a new website.


Additional Courses You Might Like

B2B Website Strategy for Lead Generation

Learn how to produce quality B2B website leads, in an 8-week on-demand virtual course.

Kathy Mrozek

Kathy Mrozek

$149

Module 2: Knowing Your Audience (ICP & Personas)

Once you’ve defined your needs and goals, whether for a new site, or for improving or redesigning your existing website, you need to figure out who it’s for.

Kathy Mrozek

Kathy Mrozek

$49

Module 3: Articulate Who You Are With Positioning & SEO

Does your website’s initial view clearly outline what you do and who it’s for, and why prospects should care?

Kathy Mrozek

Kathy Mrozek

$49