What to Expect in This Course

“Begin with the end in mind” is a useful approach to planning any initiative by working backwards from what you want to achieve. For your website redesign:

  • Identify what’s working and not working currently
  • Understand your current performance/analytics
  • Clearly define objectives and goals for your website

To clearly define objectives and goals for a new website and make the business case for the expenditure, you’ll want to identify what’s currently working and not working. You might know on a gut level, but be sure to take a close look at your analytics so that you really understand the situation. The last thing you want to do is embark upon a website project without clarity on why it’s needed.

This course will walk you through those crucial first steps in building a new website.